I just got back from a 10 day trip in sunny California and if you follow me on social media, you already know what i’m going to say: I love LA.
I was there on a business trip for Stark where I spent time visiting our LA, Costa Mesa, and SF showrooms. Big shout out to my homies Neil Jacobson and Zach Wanerman for letting me crash on their couches. I was also given the opportunity to DJ at the Beverly Nightclub, Tru Nightclub in Hollywood, and a banging 4th of July party at my friend Dan’s house. What a trip.
I really want to make the west coast a priority for Stark because there are a lot of exciting thing going on in California. Here’s a glimpse of what we’re doing:
Not only are we moving the Stark Fabric showroom into a larger space in the building, but we are also moving our carpet and rug showroom out of the Pacific Design Center into our own 10,000 sq ft space at 805 La Cienega in Los Angeles. This new location is prime time in the heart of the LCDQ. The windows are HUGE, our street signage is SICK and parking isn’t an issue because we have 26 valet parking spots on the roof. I’m most excited about this new venture because it is our first real high street location for Stark Home. I’ve already gotten involved working closely with partners like Missoni Home to ensure this location’s success. We are having an enormous launch party in the fall, and I will be back on California a lot this year to set it up and make sure it runs smoothly. The more I get involved, the more it will make sense for me to move to LA…
We opened one of our largest Stark Home locations as a main tenant in the SouthCoast Collection shopping center a few years ago. The center has been flourishing and we are now surrounded by many other great high-end design companies like Fixture’s Living and Scalamandre. It’s time for us to update the appearance of the showroom. This opportunity gets my juices flowing because it is an opportunity for us to create a template showroom that, if it works, we can roll out to all of our Stark Home locations nationwide.
We are moving our showroom from the 4th floor of the San Francisco Design Center into a bigger space on the 1st floor with street access. This gives us a chance to renovate the showroom there and essentially start from scratch. We are not converting this location into a Stark Home facility, but it is exciting nonetheless. Can’t wait to get back out there again.
It’s a little difficult focusing on business that is 3000 miles away from our corporate offices in NY. so it’s probably best if I move to West Hollywood. To help out, I will be heading back to LA for a week in August and then again for a week around the time of the La Ciénaga and SF launch parties in October. I like to think I’m on the 2 year plan: NY for 2 years then off to LA. Now that I have my goal in writing, let’s see if I can stick to it.