Tag Archives: ASID

DFA Board Membership, CHECK!

I’m delighted and honored to have been invited by the Decorative Furnishing Association to join their organization as a board member! This organization truly gets what we need to do in the luxury furnishing business and I’m excited to contribute in any way that I can. See below for the announcement from their website about this exciting news!

Welcome DFA’s New Board Member: Chad Stark

September 2015

The DFA is excited to announce that Chad Stark has joined the DFA Board of Directors. Chad is the Senior Vice President of Stark Carpet & Fabric, a leader in the interior design industry. Chad’s fresh approach to issues in the design industry and his take on the value of design make him a valuable addition to the DFA board.

Tagged , , ,

DFA and ASID summit in Boston talks marketing, education

I was on a panel last week at the Boston Design Center discussing how to appeal to different design markets, including the younger generation of interior designers as well as design enthusiasts around the world. Simply put, it was AWESOME! This is the second event where I’ve spoken to a large group on a similar topic – the first was at the Luxury Retail Summit a couple years agoBelow is an article posted from Editor At Large summarizing the event. Enjoy!

How can the Decorative Furnishings Association (DFA) and the American Society of Interior Designers (ASID) better collaborate on promoting interior design? The two organizations met on July 16 at the Boston Design Center in their second-ever industry summit to discuss just that, with a focus on how to promote the value of the interior design trade to luxury customers and to a younger, DIY-conscious generation. Representatives from Fabricut, Dering Hall, Donghia, Jerry Pair, Duralee,Robert Allen, Stark, Kravet and design centers, in addition to members of the media at Hearst, Cottages & Gardens and Meredith, attended the daylong program.

Small group sessions brought designers, media and furnishings leaders together.

The day’s panel, moderated by Steven Nobel of DFA, with Chad Stark of Stark Carpet, Katie Miner of ADAC, and Tabitha Evans, ASID designer, explored how to better educate and inform customers as well as how to effectively market the industry to the do-it-yourself generation. “It’s not really about talking to each other,” shared Miner. “It’s about talking to people who have the means ” but not the understanding of design’s impact. “Our job,” explained Stark, “is to show them the difference between what they can do and what a professional can do.”

Collaborative small group sessions followed, with designers, furnishing company execs and media pros answering a series of questions about the state of the industry, ways to improve outreach, and current challenges, among them the Internet’s impact on pricing and the client’s desire for instant gratification and lack of education as to the value of professional design. Groups identified cross-marketing (such as targeting customers of the fashion and luxury vacation industries); launching an internal campaign to promote the value of design to the end user; pushing showrooms to take the lead on education and networking, such as through “speed-dating” mixers hosted in-house; and running regional outreach in areas not serviced by major designers, as a few key strategies.

Craig Cross, who was appointed DFA’s director of public relations and community outreach earlier this year, delivered an overview of the DFA’s marketing initiatives, and DFA members were introduced to the organization’s recently revamped site, to be launched later this month. The afternoon concluded with a branding talk presented by Susan Battista, a strategist with Visual Dialogue Boston, who discussed five particularly adaptable industries and their top players.

Tagged , , , , , , ,

2014 is a very strong year for Interior Design

Interior Design (Post Originally from Editor at Large)

The Interior Design 2014 Outlook and State of the Industry, produced by the American Society of Interior Designers (ASID) Research, forecasts 2014 will be one of the strongest years for residential spending since 2009. The data has indicated positive economic growth for the residential interior design sector.

With unemployment rates dropping to pre-January 2008 numbers, housing statistics improving, and consumers and commercial developers spending on renovation, remodeling and new construction, total industry sales have continued to increase and are up 2% for 2013, with an additional 6% increase forecasted for 2014.

“The effects of the recession hit the interior design industry in late 2008, with the number of practicing designers and interior design firms declining to pre-housing boom levels,” said Randy Fiser, executive vice president and CEO of ASID. “However, as highlighted in the first quarter Interior Design Billings Index (IDBI), the number of interior design firms is on track to grow 4% by the end of 2014. The data shows, between 2012 and 2022, total employment growth in the interior design industry (13%) is expected to outpace ‘all occupations’ (11%).”

Despite these statistics, enrollment in interior design education programs is down and only 15% of design firms plan to expand their staff. This data, coupled with an increase in the popularity of “DIY design,” suggest that the industry needs to communicate its value more effectively, according to ASID.

The Interior Design 2014 Industry Outlook report also examines the state of the design industry, including analysis of demographics, economic influences and macro trends that have the potential to significantly affect the industry. For 2014, these macro trends include urbanization, globalization, technology, a changing environment and the emergence of the millennial consumer.

Other trends addressed in the report include the evolution of collaborative workplaces; higher standards for resilient, sustainable, and environmentally friendly construction; healthy buildings; research or evidence-based design; 3-D modeling and printing; professional certification; and building information modeling (BIM).

“The state of the interior design industry is sound and promising,” said Fiser. “Designers are embracing new opportunities in technology and evidence-based design, and developing new design models for the way people live, work, play and heal in the 21st century.”

According to the study, to keep pace with this changing marketplace, design professionals in all career stages must continue to adapt to shifting industry trends and anticipate evolving consumer priorities.

Tagged , , ,
%d bloggers like this: