Tag Archives: houzz

Houzz Expands Its Pro+ Service For Remodeling And Design Professionals To 425 Markets, Launches New Analytics Tool

houzz logo

Houzz is mostly known for the pretty pictures of homes on its website and mobile app that will stir up house envy in even the happiest of home owners, but the service also offers a wide range of tools that aim to help design and remodeling professionals find new clients. Late last year, Houzz launched its Pro+ platform that allows professionals to market their services on the site in 12 markets after raising a $35 million Series C round. Today, it is expanding this platform for professionals with its new Pro+ Dashboard analytics tools and opening it up to contractors, architects, designers, landscapers and other professionals in 425 new markets in the U.S. and Canada.

The importance of Houzz in the home remodeling market continues to increase. At the end of last year, the company reported that about 168,000 home professionals were using the service actively and today, Houzz says this number has now increased to 190,000. Overall, the service currently sees over 14 million unique visitors every month.

Houzz quickly sold out of spots in the original Pro+ program when it first launched. For an annual subscription, the Pro+ program gives professionals additional visibility in their local area and allows them to highlight their work to attract new customers. The new metrics dashboard gives professionals additional insight into how their photos are doing on the site and includes real-time data about the total number of photo impressions, the number of clicks on them, click-through rates and add rates (how many people saved a photo to their Houzz ‘ideabooks’). This data, Houzz says, will help professionals “to optimize their marketing and brand-building efforts.”

“With this powerful new analytics tool, remodeling professionals will be armed with real-time insights on how their profile and portfolio are resonating with the homeowner community, enabling them to make adjustments and craft the most effective brand presence possible to attract the right clients,” said Houzz CEO Adi Tatarko in a statement today. “Our goal with Pro+ is to deliver a service that helps professionals build their brands and increase their exposure to homeowners in their local area the way they want.”

Pro+ Dashboard - Full dashboard

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Home Remodeling Platform Houzz raises another $35 Million

*posted via techcrunch


Houzz is one of those Silicon Valley startups you don’t hear all that much about, but the company is quickly disrupting the $300 billion home remodeling market by providing homeowners with inspiration for their projects and connecting them with the designers, architects and contractors who can turn their ideas into reality.

On January 29th, Houzz announced that it has raised a $35 million Series C round led by New Enterprise Associates (NEA) and GGV Capital, with participation from Sequoia Capital, Comcast Ventures, Kleiner Perkins Caufield & Byers and Yammer founder David Sacks.

The company previously raised a $2 million Series A round led by Oren Zeev in 2010 and a $11.6 million series B round led by Sequoia in 2011. The service, the Houzz team also announced today, grew more than 450 percent in the last year and now sees over 12 million unique users!

As Houzz co-founder and CEO Adi Tatarko told me earlier this week, the company plans to use the new influx of capital to expand its team and hire additional engineering and design talent. Houzz, she told me, will continue to add more layers and technologies to its product and expand both its mobile and web product in the coming months. “In order to transform the entire [home remodeling] industry, there is a lot to do,” she told me. What Houzz won’t do anytime soon, though, is to branch out to other real estate-related areas. The remodeling industry itself is so big and such an underserved market, Tatarko said, that the team plans to squarely focus on this business for now.

“I found Houzz as I was remodeling my own home,” said David Sacks, the Yammer founder who probably has enough money for a very nice home remodel after selling his company to Microsoft last year, in a statement today. “They’ve built an amazing product and technology platform that I love using. The company has solidified itself as the leading player and chief disruptor in the $300 billion home remodeling and design industry. I’m delighted to join an amazing group of investors like Alfred Lin, Oren Zeev, Hany Nada, Paul Hsiao and Mary Meeker.”

Houzz Pro+

In addition to the new funding round, Houzz also announced the launch of its Pro+ platform for the professionals that use the service, including the large community of architects, designers, artists and contractors that use the service both to discuss design ideas and to find new clients. Currently, there are about 160,000 professionals listed on the service. These listing will remain free, but the Pro+ platform will now also allow professionals to highlight their work on the service. For an annual fee, professionals will be able to pick certain markets and categories where their work will be featured, with the annual price depending on the number of markets and categories they want to be featured in.

The Pro+ service is currently only available in a select number of metro areas, but the Houzz team plans to expand this service to all of the U.S. soon.

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