Tag Archives: marketing

Houzz Expands Its Pro+ Service For Remodeling And Design Professionals To 425 Markets, Launches New Analytics Tool

houzz logo

Houzz is mostly known for the pretty pictures of homes on its website and mobile app that will stir up house envy in even the happiest of home owners, but the service also offers a wide range of tools that aim to help design and remodeling professionals find new clients. Late last year, Houzz launched its Pro+ platform that allows professionals to market their services on the site in 12 markets after raising a $35 million Series C round. Today, it is expanding this platform for professionals with its new Pro+ Dashboard analytics tools and opening it up to contractors, architects, designers, landscapers and other professionals in 425 new markets in the U.S. and Canada.

The importance of Houzz in the home remodeling market continues to increase. At the end of last year, the company reported that about 168,000 home professionals were using the service actively and today, Houzz says this number has now increased to 190,000. Overall, the service currently sees over 14 million unique visitors every month.

Houzz quickly sold out of spots in the original Pro+ program when it first launched. For an annual subscription, the Pro+ program gives professionals additional visibility in their local area and allows them to highlight their work to attract new customers. The new metrics dashboard gives professionals additional insight into how their photos are doing on the site and includes real-time data about the total number of photo impressions, the number of clicks on them, click-through rates and add rates (how many people saved a photo to their Houzz ‘ideabooks’). This data, Houzz says, will help professionals “to optimize their marketing and brand-building efforts.”

“With this powerful new analytics tool, remodeling professionals will be armed with real-time insights on how their profile and portfolio are resonating with the homeowner community, enabling them to make adjustments and craft the most effective brand presence possible to attract the right clients,” said Houzz CEO Adi Tatarko in a statement today. “Our goal with Pro+ is to deliver a service that helps professionals build their brands and increase their exposure to homeowners in their local area the way they want.”

Pro+ Dashboard - Full dashboard

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Benefits of an Entrepreneurial Education

My concentration (B-school buzzword for “major“) in the undergraduate business program at UM (Ross) was Entrepreneurship. Many people have asked me what that means and what I learned. Unlike finance or accounting, there is no real definition of what an entrepreneurial education is. To be honest, I wasn’t even sure what I was going to learn going into it. Now that I’m in the real world, it all makes sense.

Entrepreneurship is not learned in the classroom or from a textbook. You have to get out the door and experience things firsthand. As a student of entrepreneurship, I started many different ventures while in school that ranged from a music blog to a social fundraising platform. I’m proud to say that most of them failed and are no longer in existence. Why am I proud to say that you ask? Failure is the greatest way to learn. It teaches you how to take ownership of something real, look at and approach real world problems and analyze your actions after the fact so you can improve your efforts next time. Real world experiences teach you that things usually don’t work out as planned. For entrepreneurs, there is always a next time. Whether your ventures fail after 5 years or IPO in 10 months, that ever-so-persistant entrepreneurial bug will start to itch again very soon. How you constantly improve yourself is what we entrepreneurs like to measure.

My greatest takeaway from B-school came from all my previous ventures. Startup events like Techarb’s Student Startup Showcase and Detroit Venture Partners’ and Ludlow Ventures‘ Funded by Night forced me to present my ideas in an organized, easy-to-follow fashion to avoid embarrassment infront of rooms full of people. I used to emphasize and explain a technology that only techies would understand instead of a simple concept that even grandparents would understand. Giving powerpoint presentations at these events and to venture capitalists taught me how to clearly translate what’s speeding around in my head into a concise, confident presentation. After my “Strategy and Implementation Plan” presentation last week to the board here at Stark, I now realize how valuable a skill articulating clear and organized thoughts is. That is the most valuable skill I acquired from a B-school entrepreneurial education.

As a mentor of mine once said, Every time an entrepreneur opens his mouth, he is pitching.” My friends all know how much I like to talk. Thank you B-school for teaching me how to actually say something instead of just blabber.

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